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32Red renews partnership with Rangers

32Red announces a multi-year extension of its partnership with Scottish’s football club Rangers, which was initiated in 2014 and will be one the longest running in British football. As part of the renewal, Kindred’s brand will continue to support men’s mental health initiative Team Talk, that contributes to the community by using the local club and, from time to time, players and managers, as a mechanism to engage with men about their mental well-being. 

“We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. It is a hugely exciting time to be involved with the club, as this current season has shown already. More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why, as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk”, explains Neil Banbury, UK General Manager, Kindred Group.

“Rangers and 32Red have been on a long journey together and I am delighted that our winning partnership is continuing. I was particularly heartened to hear that the vital Team Talk initiative will be continuing as part of the new agreement. I recently took part in a really positive session and it is abundantly clear to me how much of a support network Team Talk provides to our fans. Today’s announcement is really positive news for everyone connected to the club”, said Rangers Manager Steven Gerrard.

Kindred launches Watch&Bet Live Streaming player

Kindred has launched Watch&Bet, industry-first bet-overlay live streaming player. Initially available on the iOS sports app, this new feature will enable Unibet’s mobile clients to Watch&Bet on live sports whilst still watching the on- site sports streams. The seminal development will be available in most of Unibet’s European markets, first on the two biggest in-play sports, football and tennis.

This launch is in line with the Kindred's app-first mindset and representative of the continued enhancements to the in-play customer experience. Live sports betting is an increasingly important growth area for both the industry and Unibet and the new development will create a more seamless user experience than ever before. Unibet offer customers access to over 85,000 live streamed sports events and 100,000 racing events from around the world each year. “The new streaming player will take the customer experience to a whole new level. Easily explained with three words – Fast, Easy and Fun. Fast, because it enables our customers to see the action and react to it instantly. Easy, because the design is clever and intuitive. Fun, because this is a whole new way of enjoying the live sports watching and betting experience,” explains Erik Bäcklund, Chief Product Officer at Kindred Group. “Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience and with this new Watch&Bet player we are one step closer towards that dream. But we are far from done, this is the foundation, to which numerous building blocks will be added and we are all really excited over the upcoming releases for our sports betting customers,” adds Erik Bäcklund.